Custom Software Pricing (2025) > Industry Pricing Comparison (2025)
Industry Pricing Benchmarks
- GoodFirms Web Dev Cost Survey (2024) – This industry survey of 100+ firms finds that MVP/“product” sites typically cost on the order of $5–10K for a very simple version and $20–35K+ for a richer MVP (with development timelines on the order of 3–12 weeks). Budgets around $10–$30K for a basic prototype/MVP are well within the observed range.
- Onrec Web App Cost Guide (2025) – A recent cost breakdown notes that simple web apps (basic UI/login features, akin to a startup MVP) generally fall in the $30K–$80K range. For example, their table lists a “Basic MVP” app (simple features) at $30–80K. This corroborates that mid-level business apps costing tens of thousands of dollars are typical.
- OpenArc Software Cost Guide – This analysis notes that mid-sized business applications (e.g. internal tools or multi-user web apps) “typically range from $30,000 to $80,000.” It also notes enterprise platforms start ~$50K and easily exceed $250K as features increase. The $30–$80K range lines up with our “business web app” tier.
- Scopic Software Cost Breakdown (2024) – In a published cost guide, Scopic shows enterprise-class applications (ERP/CRM, etc.) falling in roughly $100K–$500K+ (with timelines of ~6–12+ months). This spans our higher tier and indicates that reaching $100–$500K for large, integrated systems is common.
- DECODE Agency Enterprise Cost Guide (Feb 2025) – This analysis similarly cites that “small-scale enterprise” software runs about $100K–$250K, “mid-size custom solutions” about $250K–$500K, and larger platforms above $500K. In other words, six-figure budgets (on the order of $100K–$500K+) are routine for enterprise-grade projects.
Generally speaking, across the software development industry, if you are looking for ballpark numbers, here is a rough custom software development pricing tier:
Project Type
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Estimated Cost Range
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Landing Page / Basic Site
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$1,500 – $5,000
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Custom WordPress Plugin
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$2,000 – $10,000+
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MVP Web App
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$15,000 – $50,000
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Enterprise Web Tool
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$50,000 – $250,000+
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Ongoing Dev Retainer
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$3,000 – $20,000/mo
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Sources: clutch.co, goodfirms.co, youteam.io, arc.dev, toptal
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